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Give Locals What They Really Want
Businesses that market their goods or services to specific geographical areas must know how to get the most from their local SEO strategies by making their online presence more attractive and engaging to the local populace.
Fortunately, local businesses have a great advantage over big brands when it comes to attracting members of a community. Following are a few methods of improving local SEO strategies, by implementing a these in your marketing plans you can take advantage of a very cost efficient method of growing your business.
1. Emphasize what Your Customers Expect From a Local Business
Why do customers prefer local businesses to big name brands and major chain companies? For the most part, local businesses are preferred by customers who expect to be provided with superior customer service and high quality work from a community-responsible company –as well as reliability in the handling of the product or service being offered.
These are very important traits that give small and medium sized businesses a huge advantage over major corporations that may be offering the same service or product at a lower price. By highlighting these important traits you will set yourself apart from the competition and attract local consumers more interested in quality, service and a pleasant experience rather than competitive prices.
The best way to highlight these aspects in your local SEO strategies is to include words in your website text content that communicates them. For example, instead of offering customers “Kitchen Remodeling” services, consider inviting them to browse your “custom designs” and “hand-cut stone work” –you want to remind your customers that providing them with unique quality and superior satisfaction is what you are all about.
2. Get your Satisfied Customers on Board.
Studies have proven that the large majority of customers believe that customer reviews are the best way to get an idea of what a local company is all about. Many customers expect to see reviews of local companies, to them having a selection of reviews made by local customers is what sets a local business apart from the big competition.
The most surprising thing the studies showed is that even though the vast majority of customers would gladly leave a customer review if asked, only a tiny percentage of customers are ever asked.
This could be a lack of confidence on the part of the companies, who think that negative reviewers will be more eager in expressing dissatisfaction than satisfied customers. Nevertheless, the studies prove that far more customers are likely to leave a review after a positive experience than a negative one.
IT is essential that local companies take advantage of this way of encouraging a good amount of positive PR that will not only attract other customers but increases your relevance to the big search engines that decide where your company’s website is on search results.
3. Offer Some Competitive Deals And Prices
The big companies can lower prices beyond what many local businesses can possibly offer while maintaining a lucrative business –its their biggest advantage. By the same measure, we can expect local customers to be attracted to local businesses that at least attempt to offer low competitive prices.
But before slashing prices on all stock, remember that sudden increases in prices are the number one reason for losing customers. So, if you plan to return your prices to their initial rates once you have increased your client base, the whole plan could be short lived.
The best thing to do is to offer sporadic discounts offers and sales. This is a technique to begin attracting returning customers –many of whom say they expect this type of service from local search engine optimization Brooklyn.
Discounts are a good way to attract customers to visit your webpage or locale and see if they might be interested in the special offer — and if they happen to see anything else they like… superior quality, amazing customer service, a personal touch that customers love in a shopping experience… you know you have a perfect visitor that will convert to a customer, recommend you to friends and family and finally write up a glowing review.
Why You Should Buy Antique Furniture
Antiques are treasured by people around the world because of the story and history in them. They symbolize the era and legacy that is now gone. They bring forth a period of time, a lost generation, and a part of history itself that reminds all of us things in the past even though we haven’t been there ourselves.
They are relics of the past and carry the weight of bygone conversations, customs and etiquettes.
They are the reminder of the struggles and the achievements of an era that existed before. They may also be tangible links to historic people who were part of the linage of the generations of owners of the furniture.
Historic value is just a part of the many reasons of why antique collectors highly desire to have antique items in their possession. Another is the value of the antiques they hold which increases as time passes by. Their value goes higher the older the item gets while still in good condition which can overcome the original price it was bought.
A part of the antique items is the antique furniture.
Like every other antique items, antique furniture can be looked at and admired for its elegance. However, unlike the other antiques, antique furniture can be lived with and used. They become part of your surroundings, your home and your life.
Antique pieces of furniture have been made to be part of every home.
Most of the 18th and 19th centuries were designed to be used in the living rooms. French and English designers during this period designed the most elegant sofas, settees and chairs. Also there are quite a number of tables made from these centuries that are perfect for both occasional and simple dining use.
They are generally very well made. The number of years they withstood the daily grind of life proves that they were made to be strong and firm. Furniture that lasted for over 200 years says that it was pretty well made and can last more years if taken cared of properly.
Not only do they last long, no matter how the trends in everyday life changes, antique pieces of furniture never go against them. Even if you buy the oldest style of furniture there is, they will never contrast against the trend of society. This is because many of the styles of the previous eras are being revived and continue to be stylish today due to the elegance and style of the antiques before.
Get to know more about antique furniture by visiting www.syl-leeantiques.com.